Position Overview
The Paid Search Specialist plays a crucial role in executing and optimizing WebLife's paid search campaigns across multiple platforms. This position requires a combination of technical expertise in search advertising and analytical skills to drive performance improvements and maximize ROI.
Key Responsibilities
- Manage and optimize paid search campaigns across Google Ads and Bing Ads platforms
- Execute comprehensive keyword research and competitor analysis to inform targeting strategies
- Create and optimize Shopping Campaigns, including product feed management and optimization
- Utilize the Feedonomics platform to maintain and enhance product feed quality
- Conduct regular performance analysis and implement data-driven optimizations
- Develop and execute strategies for local search optimization and mobile targeting
- Monitor and maintain feed health in Google Merchant Center and other platforms
- Test and optimize product titles, descriptions, and images to improve campaign performance
- Collaborate with the Catalog Team to ensure product feed accuracy and optimization
Required Qualifications
- Bachelor's degree in Marketing, Digital Media, or related field
- 5+ years of experience in paid search advertising
- Proven expertise with Google Ads, Bing Ads, and Shopping platforms
- Experience with feed management tools, preferably Feedonomics
- Strong analytical skills and proficiency in data analysis
- Demonstrated success in improving campaign performance metrics
- Knowledge of current search advertising trends and best practices
