Position Overview
The Email Marketing Lead will drive WebLife Labs' email marketing initiatives to achieve customer engagement, retention, and revenue growth. This role combines strategic planning with hands-on execution, including audience segmentation, workflow automation, and performance optimization. The ideal candidate will have 5+ years of experience in email marketing, with proficiency in tools like Klaviyo and a proven track record of delivering measurable results.
Key Responsibilities
Campaign Development & Execution
- Develop and implement the email marketing strategy to achieve business objectives, including customer acquisition, retention, and revenue growth.
- Plan and manage automated lifecycle workflows (e.g., welcome series, cart abandonment, re-engagement, and post-purchase campaigns).
- Execute campaign segmentation strategies to ensure personalized, relevant messaging that drives engagement and conversions.
- Oversee the email campaign calendar, aligning communications with product launches, promotions, and key business events.
- Manage multiple accounts with 10K+ contacts
Performance Monitoring & Optimization
- Monitor and analyze key performance metrics such as open rates, CTR, conversions, and revenue per email.
- Conduct A/B testing to optimize subject lines, content, CTAs, and send times for improved performance.
- Leverage customer insights and data to refine strategies and maximize ROI on email marketing efforts.
Cross-Functional Collaboration
- Work closely with the Creative Team to develop visually compelling and on-brand email content.
- Collaborate with the Business Intelligence Team to leverage customer data and behavior insights for segmentation and targeting.
- Partner with product, marketing, and operations teams to align email campaigns with broader business goals.
Compliance & Deliverability
- Ensure all campaigns comply with email marketing regulations (e.g., GDPR, CAN-SPAM) and industry best practices.
- Manage email list health through data hygiene practices and deliverability optimization.
Required Qualifications
- 5+ years of experience in email marketing within an e-commerce or digital-first organization.
- Proficiency in Klaviyo or similar email marketing platforms (e.g., Mailchimp, HubSpot, ActiveCampaign).
- Demonstrated expertise in email automation, segmentation, and personalization.
- Strong analytical skills with the ability to translate campaign performance data into actionable insights.
- Proven experience with A/B testing, campaign optimization, and performance reporting.
- Understanding of email deliverability best practices and compliance requirements.
- Excellent project management and communication skills, with the ability to handle multiple campaigns simultaneously.
Preferred Qualifications
- Managed large campaigns for US/Australian or European clients
- Experience with customer lifecycle campaigns (e.g., retention, churn prevention, reactivation).
- Familiarity with HTML/CSS for email customization.
- Strong knowledge of customer behavior analytics and reporting tools.
- Prior experience leading email initiatives in a remote-first environment.
